"It isn't the sex that everyone must find appealing. It's the allure -- the sympathy."

Sympathy -- and the word Effie truly SHOULD have used, humanity -- were so lacking in Panem's society that manufactured sympathy had been drummed up through the Games to take its place. Virtue had been covered with glitter, packaged, and sold to sponsors willing to fork up enough dough to cover the most sympathetic participants.